01
Why many law-firm Google Ads accounts waste the first $2,000
A practical look at broad intent, mismatched landing pages, unclear tracking, and the decisions to review before expanding spend.
Insight briefInsights
Practical marketing decisions for managing partners.
Plain-English guidance on website, search, reviews, ads, content, and reporting decisions that shape a prospective client’s route to your firm.
Field notes
The questions behind a stronger client path.
These briefings are educational, general in nature, and should be reviewed against your firm’s market, facts, and applicable professional rules. They are not legal advice or a guarantee of a marketing result.
02
The practice-area page checklist law firms commonly miss
What a prospective client may look for before calling: scope, process, timing, next steps, plain language, and a clear path to contact.
Insight brief03
Google Business Profile posts vs. reviews: what each can—and cannot—do
A distinction between profile accuracy, useful activity, ethical review-request workflows, and the limits of any one local-visibility tactic.
Insight brief04
Ethical review requests for law firms: a process to review before sending
A general framework for neutral language, confidentiality, incentives, and firm-specific professional-responsibility review.
Insight brief05
Why a homepage is usually a weak destination for ‘near me’ attorney ads
How search intent, page relevance, disclosures, accessibility, and a clear contact path can be discussed before an ad campaign is expanded.
Insight brief06
The monthly marketing report a managing partner will actually read
A one-page decision view: demand signals, activity, website friction, spend context, risks, and next-month priorities—not a dashboard dump.
Insight brief07
When $999 per month may be enough—and when it may not be
How a solo or two-attorney firm with one core practice can think about Foundation scope, and what can require a broader proposal.
Insight brief08
Your law firm’s first 90 days of marketing: diagnose, prioritize, operate
A conditional sequence for access, baseline context, approved implementation, and reporting. Timing, scope, and outcomes vary by firm.
Insight briefBring a live question
Start with the issue your firm is trying to solve.
Tell us your practice areas, market, current marketing setup, and the problem you want to solve. We will use that context to prepare a tailored proposal within 1–2 business days.